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The Cola Wars are back as Pepsi has unveiled their latest Pepsi Challenge, pitting Pepsi Zero against Coca-Cola's. That puts Pepsi at a disadvantage to Coca-Cola, which has a wide lead in the market for sugar-free cola: Americans. The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and. Declaring a definitive winner in the Cola Wars isnt straightforward. Coca-Cola leads in cola dominance, global brand. How the Cola Wars eventually ran out of fizz For sheer intensity, Coca-Colas rivalry with Pepsi is almost unparalled in US.
Coca-Colas attempt to change its formula with New Coke in the 1980s did not have the desired result. However, the.
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